Oxygen Rag

Oxygen Rag is a fashion and activewear brand founded in New York in 2010, focused on combining performance, contemporary fashion, comfort, and mindful movement. The brand offers women’s and men’s clothing along with accessories, including dresses, jackets, leggings, matching sets, pants, shorts, sports bras, sweaters, sweatshirts, tops, bags, hats, and socks.

The project focused on developing a modern e-commerce platform that could showcase Oxygen Rag’s extensive apparel catalogue while delivering a smooth and visually engaging shopping experience. I designed and developed a structured online store with organized women’s, men’s, and accessories categories, product variations, quick-view functionality, wishlist and comparison features, customer accounts, order tracking, shipping information, and responsive product pages.

The final website combines Oxygen Rag’s lifestyle-oriented brand identity with a complete online shopping experience, giving customers a simple way to discover collections, select product variations, manage their accounts, and purchase products online. The website also supports international customers with DDP/DDU shipping options and provides dedicated customer-service resources such as FAQs, returns, size guides, reviews, and order tracking.