Tiff & Rose Naturals — Full Redesign & Wix to WooCommerce Migration
Tiff & Rose Naturals is a mother-and-daughter-owned natural beauty brand, handcrafting body butters, hair oils, bath essentials, and lip care products using natural ingredients. Originally selling through reseller platforms before launching their own line, the brand is built on a shared passion for making healthy, natural hair and skin care accessible and affordable.
This project involved a complete redesign of Tiff & Rose Naturals’ online store, moving the brand off Wix and onto a custom-built WordPress and WooCommerce platform. I designed a brand-new visual identity — shifting away from a generic “natural products” look toward a warmer, editorial boutique aesthetic — while preserving the brand’s authentic, handmade, family-run feel. The project covered a full homepage and shop redesign, product catalogue migration, redesigned product photography, and Stripe payment integration, built for a growing product line and easy long-term management.
The final website combines a premium, conversion-focused design with practical WooCommerce functionality, giving the client a store that looks and feels like a professionally run independent beauty brand — built to scale as new products are added.
Client
Industry
Package
Timeline
Location
Challenges & solutions
- Challenges
- Existing Wix store no longer reflected the quality of the brand’s handmade products
- Product catalogue needed to scale from ~15 products to 20+ without a redesign
- Brand needed to feel premium without losing its natural, handmade identity
- No structured payment integration in place for US-based customers
- Product photography needed a full refresh to match the new visual direction
- Mobile shopping experience needed to be a first-class priority, not an afterthought
- solutions
- Designed a complete brand-new visual identity and full design system (colors, typography, UI components)
- Migrated the entire product catalogue from Wix to a custom WooCommerce build
- Built a scalable homepage and shop architecture that supports catalogue growth without redesign
- Integrated Stripe for secure, US-optimized payment processing
- Redesigned all product photography to match the new premium aesthetic
- Built a mobile-first, conversion-focused experience across every page — shop, product, cart, and checkout
Technologies Used
Project details
Delivered | 10 Days |
Package | E-Commerce Starter — $499 |
Pages built | 8 Pages |
Client location | New York, USA |
Support plan | 60 Days |
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